Sidai is creating a network of branded, quality-assured agricultural input and service retail centres in Kenya. Sidai is building a unique consumer brand that is trusted by farmers. The more than 150 branded centres stock quality-assured products and offer high service standards to farmers. Sidai's unique "last-mile" distribution model is already transforming the agricultural input sector in Kenya. Through Sidai, farmers have the knowledge, products and services they need to look after their livestock and crops, and increase productivity and family incomes.