Shule Direct is a social enterprise creating qualified and credible educational learning resources for learners in Tanzania and throughout Africa. Content from the best local teachers and open educational resources is organized according to the local curriculum in a cloud-based repository. An open application programming interface (API) allows this content to be pulled to any device: SMS for basic mobiles, apps for smart phones and educational websites for any internet-enabled device. Shule Direct focused its early efforts on content building and content structuring.