Launched in 2013, RubiconMD unlocks medical expertise by removing the largest barrier to specialized care – access. Primary care providers can use RubiconMD to submit an electronic consultation (eConsult) and receive same-day insights from specialists across over 150 specialities. In practice, primary care providers use RubiconMD before or after seeing a patient to prepare, gut check or receive insight on a condition. By facilitating efficient clinician-to-clinician information sharing, RubiconMD cuts costs, streamlines care and improves outcomes for patients, especially those in underserved populations, who typically have very limited access to care.