iQIYI is a new mainstream video medium and one of China's leading online video portals. With its established brand philosophy "Always Fun, Always Fine", iQIYI has been actively involved in all-round innovation in product, technology, content and marketing, aiming to providing users with a professional video service with variety, HD quality and smoothness. It set up China's first copyrighted video library covering diverse content, including movies, TV dramas, variety shows, comics and documentaries.