Plastic Fischer was among the first companies in the world to collect River Plastic to prevent it from entering the oceans. It operates as the 3L Initiative: Working with locally-built, low-tech solutions to allow low-cost end-to-end waste management services. In addition to cleaning the environment, it creates full-time jobs for people in the informal waste sector and works closely with local communities to raise awareness of the consequences of plastic pollution. Its aim is to become the largest organization to collect plastic from water bodies around the world.