Brain Health Initiative (BHI) is a global non-profit using a cutting-edge approach to protecting brain health, promoting brain performance and preventing and fighting brain illness. The BHI is building brain-healthy communities, cultures that promote brain-healthy lifestyles, foster protective factors and address risk factors, thereby improving brain health and optimizing brain performance outcomes at the individual and community level. It identifies and builds global partnerships to inform and educate, conduct research, accelerate innovation and engage stakeholders within the community to bring high-quality, culturally responsive and equitable evidence-based brain, mind, body health promotion, prevention and intervention as part of a multi-tiered system of support.