Flipkart went live in 2007 with the objective of making books easily available to anyone who had Internet access. Today, it is present across various categories including movies, music, games, mobile phones, cameras, computers, healthcare and personal products, home appliances and electronics, stationery, perfumes, toys, apparels, shoes, and still counting! Its services such as Cash on Delivery, a 30-day replacement policy, EMI options, and free shipping aim to provide customers a memorable online shopping experience.