Conservation X Labs

Conservation X Labs is creating a new model for conservation, built on the exponential technologies and connectivity, coupled with financial and behaviour change innovations, and scaled through the private sector, partnerships with conservation organizations and collaborations with governments and intergovernmental entities. With humans at the centre of conservation problems, any approach to conservation needs to change the incentive structures, both in biodiversity-rich countries and in those countries that generate the demand for products and goods that put pressure on those systems. It applies behaviour, psychology, marketing and social media to shift demand and incentive structures.