Luojic Company originated from the Luogic Talk Show. It has been updated daily since 21 December 2012 on video website Youku, scoring 9.9 and reaching nearly 500 million visits. The Luogic WeChat public account, to which the founder personally sends a 60-second voice message, has more than 10 million subscribers. The account has a uniquely interactive format for guiding a subscriber to read a daily opinion piece: the subscriber has to reply with a key word mentioned in the voice message to receive the article link.