Rob Blackie has created and executed external strategies for clients as diverse as biotech startups, Unilever, McKinsey, the Secretary General of the United Nations Climate Change Convention, and the UK government. Rob's work on behaviour change has led to him working to divert people from terrorism, to cutting smoking, healthy eating and cycling. Rob has also been cited in world leading behaviour change scientist Professor Robert Cialdini's book The Small Big.
Prior to founding his own consultancy, Rob headed up Social at OgilvyOne UK and was Head of Global Social Products at Ogilvy. Before that he was MD of Blue State Digital’s EMEA. Rob’s comments and articles have featured in the Financial Times, The New York Times and the Wall Street Journal, as well as regularly appearing on the BBC and other broadcasters.
In 2022 Rob founded the Breaking Putin’s Censorship campaign which uses digital advertising to help Russians access news about the war in Ukraine.
Rob focuses on advising first-of-a-kind science and technology companies on how to communicate complex issues, using the science of communications. Recent clients include Waymap, GreenLight Biosciences, One Health.