Andrea Belk Olson is a differentiation strategist, speaker, author and customer-centricity expert. She is the CEO of Pragmadik, a behavioural science-driven change agency, and has served as an outside consultant for EY and McKinsey. She is the author of three books, including the upcoming What to Ask: How to Learn What Customers Need but Don’t Tell You; a four-time ADDY® award winner; and, contributing author to Harvard Business Review, Entrepreneur Magazine, The Financial Brand, Chief Executive Magazine and Customer Experience Magazine.
Every leader at one point or another, has been subjected to the dreaded pushback to change. After hundreds of hours in strategy and implementation design, after the architecture of the co...
A lot is written about change resistance and change management, but much advice surrounding this reinforces the old mindset of change being done to someone else, ‘I manage. You change.’ M...
Middle management came about to ensure information and projects flowed effectively between the rank-and-file and the high-level executives, with making certain that money was being made a...
