Shaping the Future Implications of Digital Media for Society

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Technological innovations increasingly affect how we engage with media, entertainment and information. They also affect how we connect and interact with one another and as a collective, where newer generations are leading the evolution. The broader cultural consequences are just beginning to be felt. A project named Shaping Future Implications of Digital Media for Society, was launched in 2015 to explore these consequences. The 1st phase of the project resulted in the Digital Media and Society study. The project's 2nd phase sought to address some of the challenges uncovered by the study that resulted from an increased use of new media platforms, services, and content; results from this phase are summarized in our Valuning Personal Data and Rebuilding Trust work. One key challenge identified during the 2nd phase was the need for improved digital media literacy or "digital intelligence (DQ)" across various demographics, and more critically in youth - Hence the DQ Institute, in association with the World Economic Forum, was born. The Institute is a multi-stakeholder consortium of organizations focused on increasing DQ in youth around the world. Higher DQ has been proven to result in more active and self-aware digital engagement on platforms and to increase trust that these end users have in their service providers and brands. Additionally, improved DQ can contribute to increased information and content veracity, a reduction of harmful cyber behaviour such as trolling, bullying and the spread of extremist views, and improved personal data management and privacy. These are all key enablers to a more sustainable flow of information and content. As such, society and industry stand to benefit from the inclusion of DQ specialized curricula in education and training programmes and the DQ Institute has the right platform and experience to make this happen. The Institute has also been the driving force in launching a new Coalition for Digital Intelligence. This new community-led initiative is tasked with evangelizing the Institute's DQ competencies model across the public Education and private ICT sectors as the single framework of reference, which is to be used as (i) a common source of definitions around digital skills and literacy, and (ii) a capacity building and DQ measurement platform.


Stimulate and support change-makers within the information and entertainment system that seek to improve the resources and skills for citizens to access and participate in the free flow of content that is more pertinent and reliable. Phase 1 of the initiative generated a broad view of our changing relationship with information, entertainment, and media platforms, and on how these are impacting our public, private, and professional lives. It also laid a foundation for the private and public sectors, and citizens, to act on fostering positive implications of hyperconnectivity whilst addressing potentially negative impacts. Phase 2 focused more on two important topics: 1) gauging the general online population’s understanding of key personal data and privacy concepts and 2) linking personal data and privacy literacy to an individual’s relationship with the providers of platforms and services - key sources of tension in trust emerged, together with a clear need for improved digital intelligence (DQ) among citizens. Phase 3 now plans to help improve global levels of DQ by supporting The DQ Institute achieve a broader impact.