Future of Urban and Autonomous Mobility

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This project aims to bring together city and business leaders to accelerate the implementation of autonomous and shared-vehicle fleets to address urban mobility challenges. It will achieve this by:

  • Partnering with the City of Boston to drive impact and implementation

  • Quantifying autonomous-vehicle impact on Boston traffic flows and transport options by means of primary consumer research and traffic simulation

  • Identifying urban logistical challenges and innovative business solutions

  • Facilitating best-practice exchange in cities and ventures around the world

2017 deliverables include:

  • New business models for urban logistics

    • Definition of urban logistics segments

    • Primary pain points / underserved needs

    • View on how AV can address pain points

    • View on key hurdles to realize new business models

  • Deep dive on potential city mobility platform 

    • Key objectives and friction points across stakeholders

    • Framework including design and roles & responsibilities

    • Roadmap for implementation

  • Facilitation of expanded AV tests in Boston

    • Expanded list of use cases to be tested

    • New partners actively testing

    • Report on real-life impact of trials

    • Perspective on how transition between modes should work

  • Extension of traffic simulation

    • Study on customers' future modal choices

    • Expansion of scope:

      • Entire city area

      • Urban Logistics

      • Public transit

    • View on induced demand impact & needed # of vehicles

  • Launch of city network to exchange best practices

    • Definition of key topics to be addressed in city exchange

    • Active exchange through creating new network or partnering with existing network

    • Concept for digital platform where cities can share details on their AV activities


As a logical consequence, the next phase will engage a city in a multi-year transportation plan to help incorporate autonomous technology and advise the city on a pilot for autonomous vehicles on city roads with consumers. The aim is to catalyze global momentum of the roll-out of self-driving vehicles and leveraging safety, environmental and economic benefits of a ground-breaking technology and business model transformation. 
The city should be selected submitting a vision for autonomy and the potential commitment to execute a pilot on the ground. 

Key objectives of the project are to:

  • Understand key challenges, transportation dynamics, planning process, involvement of citizens, customer segmentation, etc. in the selected city; 

  • Understand which operating model of self-driving vehicles will be most suitable for the selected city, both from a planner (city/national authority) and citizen perspective;

  • Develop a multi-year transportation plan incorporating a pilot on self-driving vehicles for a selected city; 

  • Leverage key learnings from the pilot from technological and business model point of view, consumer insights, business opportunities and share these with city and industry stakeholders;