Consumers for Climate Action

The challenge

Global warming is negatively affecting communities, consumers’ health, and our natural ecosystems. Over two-thirds of consumers are concerned about climate change but they generally continue to be unsure of how to engage on this issue. 

 

The opportunity

This exploratory initiative aims to unite consumer-centric businesses (advertisers, manufacturers, retailers) and the public sector to advocate for climate positive consumption patterns and lifestyles. Through marketing commitments, science-based research, and technology, key stakeholders will work as a collective to promote climate awareness and positive behaviors to over one billion consumers and citizens around the globe. 

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