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Consumers Beyond Disposability
Half of the world's plastic production is for single-use items. And more than 90% of plastic is never recycled, instead polluting our planet’s landscapes and oceans. While efforts to impr...
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全球未来理事会
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全球未来理事会
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塑造消费的未来
阅读概述
打造负责任的消费模式、实现商业与社会效益。
第四次工业革命通过颠覆性技术，创造了更多价值机会，从而对消费方式产生着变革性影响。消费支出对全球GDP贡献率约为60%，因此技术的价值创造能力对于确保整个发达经济体与新兴经济体的发展至关重要。为了充分利用这一机会，在150多个组织成员的积极参与下，平台制定了几项优先发展的具体行动倡议。
尽管人口结构在不断变化，但我们仍始终致力于满足消费者的期望。为此，我们积极推动那些有望改变整个价值链的新兴技术的应用（从人工智能、物联网到区块链）。
我们的平台在为新型消费者关系模式提供支持的同时，也在努力解决大数据领域出现的信任度与透明度问题。通过与成员及合作伙伴合作，我们可同时应对随之而来的各项社会挑战，其中包括城乡差距、过度消费导致的环境退化，以及为减轻不平等现象所开展的员工再培训等。
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消费的未来
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做到这四步，你就能为企业的未来发展保驾护航
当今的消费者被具有社会良知的品牌所吸引，但可持续发展不仅仅是标语中的一句口号。越来越精明的消费者将不再接受表面上的承诺作为可持续品牌的标志。为了企业的业务适应未来发展，领导者必须超越新闻炒作，并赢得对企业长期前景至关重要的消费者的信任。
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