Accelerating Consumer Health and Well-Being
The World Health Organization (WHO) has noted that health is “a state of complete physical, mental, and social well-being and not merely an absence of disease and infirmity”. Currently, p...
技术创新如何转变消费模式，并为企业和社会持续创造效益？
在第四次工业革命的作用下，生产、分配和消费的整套系统都在转型。技术创新水平空前发展，新的消费模式应运而生，获取产品与服务的地点与方式也在改变。随着新型商业模式和运营模式的出现，转型将为发达与新兴经济体创造巨大的经济机会。
在探索数字革命未知领域的过程中，必须应对随之出现的重大社会挑战。零售业的发展将如何影响就业？为满足消费需求，每天数以百万计的包裹被发出，这会带来何种环境挑战？要确保数据安全和隐私，需要何种规章制度？
本项倡议旨在处理以下挑战，实现行业成功转型：
消费者的变化
－ 在大规模超级互联、城市化和中产阶层激增的背景下，企业应如何应对消费者需求/行为？
－ 随着千禧一代的成熟，大量人口迈入60岁，这对消费模式会有何影响？
消费新模式
－ 企业如何把握消费者的多种需求特点，包括便利性、即时的满足、个性化、重体验轻产品、重使用轻占有以及注重幸福。
技术进步
－ 随着物联网、交通运输、人工智能、机器人、3D打印、无人驾驶汽车和虚拟现实，行业创新的速度能有多快？
－ 如何将数据作为资产使用，同时避免破坏信任？
联系人：
Zara Ingilizian
“塑造消费的未来”行动倡议总监
执行委员会成员
zara.ingilizian@weforum.org
+1 212 703 23 77
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