Zoran Bogdanovic is CEO of Coca-Cola HBC, a strategic bottling partner of The Coca-Cola Company and a growth-focused Consumer Packaged Goods business.
As CEO, Zoran leads more than 33,000 employees across Coca-Cola HBC’s 29 countries on 3 continents, and is responsible for the sustainable growth and evolution of the business. Under his leadership, Coca-Cola HBC recently announced the acquisition of Coca-Cola Beverages Africa, which is subject to regulatory approvals and is targeted to be completed by the end of 2026. Once this transaction is completed, it will add 14 markets across Southern and East Africa, as well as more than 14,000 employees, creating the second largest Coca-Cola bottling partner by volume globally. Zoran also serves as a member of Coca-Cola HBC’s Board of Directors.
Consistently ranked as a beverage leader in sustainability by the Dow Jones Sustainability Index, Coca-Cola HBC is committed to creating value for all its stakeholders, for the long-term. Zoran personally oversees this agenda, with a particular focus on the company’s sustainable packaging strategy. In 2021, Zoran announced Coca-Cola HBC’s commitment to achieve net zero emissions across the company’s entire supply chain by 2040.
Zoran is passionate about fostering a values-based culture where all employees can achieve their full potential. Committed to advancing Diversity, Equity, and Inclusion, he is a signatory of the LEAD Europe Network CEO pledge to accelerate gender equality and inclusion. He has also acted as a judge for the WeQual awards, which identifies and showcases female leaders ready for C-suite level.
Prior to his appointment as CEO in 2017, Zoran was Region 3 Director, covering 13 countries. He was General Manager of Croatia (2004-2008), Switzerland (2008-2011) and Greece (2011-2013). Zoran holds a Bachelor’s degree from the University of Zagreb, Faculty of Economics. He also completed Harvard Business School’s Advanced Management Programme.
