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Baohong Sun

Dean's Distinguished Chair Professor of Marketing; Associate Dean, Global Programmes, Cheung Kong Graduate School of Business

PhD, University of Southern California. Former Carnegie Bosch Professor of Marketing, Tepper School of Business, Carnegie Mellon University. 2011, joined CKGSB; currently, Dean's Distinguished Chair Professor of Marketing and the Associate Dean, Global Programs. Research focuses on rational and strategic consumer choices in consumer packages goods, financial and healthcare services, and most recently, on e-commerce and social media platforms.