Soraya is a General Partner and founder of Trail Mix Ventures (www.trailmix.vc), an early-stage investment firm focused on the "future of living well." TMV invests in services and products that elevate our physical, mental and financial well-being. This may include: frontier health organizations, brands born online, marketplaces and design-driven technologies. She began her career as Manager of Digital Partnerships and Social Media at The New York Times, where she positioned the global news leader on social networks such as Facebook, YouTube, Twitter, partnered with startups large and small, and established award winning campaigns. She went on to co-found the application Foodspotting, named by Apple and Wired Magazine as an “App of the Year” (acquired by Open Table, Priceline) and later Zady, a mission-driven brand described often as "The Whole Foods of Fashion"(www.zady.com). She has been featured on the cover of Fast Company Magazine's “Most Creative People in Business” issue and on the cover of Brand Week’s "Digital Best” issue for her work in new media and entrepreneurship. She was named an Inc. Magazine "30 Under 30" (2012), Fortune Magazine "40 Under 40: Women to Watch" (2015). She sat on the digital advisory board of General Electric and is a current board member and trustee of The Nature Conservancy - New York (www.nature.org). She is a World Economic Forum "Young Global Leader," a six-year mentor to Tech Stars New York, three-times named a "Mentor of the Year." She graduated cum laude from Georgetown University.