Sinéad has spoken to leaders across the world to make the case for the inclusion of Disabled people in every room where decisions are made, to drive system change by using lived experience to advance beyond compliance. This includes stage time at the World Economic Forum, the UN, the White House, TEDNY, Cannes Lion, Anthropy, and many more.

In 2020, Sinéad founded the strategic consultancy ‘Tilting the Lens’ in 2020, to build an accessible and fairer world. Along with her majority-Disabled team, their work ranges from creating more accessible public spaces (like companies, shops, film sets, hotels and nightclubs, galleries, and playgrounds), and advising on required changes within recruitment, workflows, and culture to set Disabled employees up for success.

Seeing limitations in both Universal Design and Inclusive Design, Tilting the Lens uses them only as a starting point and instead, adopts accessibility as a framework, creating multi-modal solutions, by co-designing through human-centred design principles. This builds trust and leads with empathy to understand users needs and expectations by meaningfully engaging with the disabled community, and co-designing solutions.

This work is both local and global, with clients on 4 continents across business, media, public sector, the arts, academia, and non-profit sectors, such as Public Jobs, Chanel, National Museum of Ireland, Ford Foundation, Gucci, ITV, Mattel, Microsoft, NASA, Pinterest, and the Victoria & Albert Museum.

Sinéad has worked with partners to create better pipelines for Disabled creatives to get into the rooms of power, this includes fully funded scholarships for Disabled designers to train at Parsons School of Design in New York, and for Disabled writers in Film & TV with the National Talent Academy in Ireland.