April 2007, joined JD.com as Chief Financial Officer; has made achievements in the company's financial management structure, optimizing its management integration and boosting its investment and financing platforms; introduced JD.COM's new business analysis system which has aided the company’s operations, and has made contributions in guiding the fast-paced development of JD.COM; since September 2013, Chief Executive Officer, JD Digits, formally known as JD Finance, responsible for the company’s strategy and business development; leads the company in the digital finance field as it creates a B2B2C financial technology service model; has overseen rapid business growth and stronger cooperation within JD.COM, helping maximize the company’s value. July 2018, JD Finance announced the Series B fundraising round at a post-money valuation of 133 billion yuan. Has also led the company into digital industry services, using digital technology to connect financial services with the real economy, which boosts the development of real economy into an age of internet, digitalization and intelligence, to bring more value to society. November 2018, the company unveiled its brand upgrading as JD Digits, with the company focusing on a host of fields, from finance, urban computing and campus services, to agriculture and husbandry, and digital marketing.