Ricardo Weder

Founder and Chief Executive Officer, JUSTO, INC.

Ricardo Weder is an entrepreneur and promotor of the technological ecosystem in Mexico and Latin America.
He is the Founder and CEO of Jüsto, a company that seeks to transform the Retail and Consumer Industry in LATAM through technology and fair practices; with operations in Brazil, Peru and more than 300M USD received in investment.
Previously, he was the COO and Global President of Cabify. There, he was a key player in its growth and expansion strategy, from having a small operation to becoming a tech Unicorn valued at 1.4B USD with presence throughout Latin America, in more than 120 cities.
He is an independent Board Member of Principal Financial Group in Mexico; part of the investment committee of Nazca, the leading Venture Capital in Mexico; a member of the advisory board of Engen and Tip, as well as of various technology startups. He is also an Angel Investor in more than 30 startups and one of the first investors in 5 unicorns.
In 2021 he was named a Young Global Leader by the World Economic Forum and was previously a member of its expert network and a founding member of its Global Vanguards Community. In 2020 he was selected as an Endeavor Entrepreneur and in 2021 recognized as a member of its Outliers community.
In his professional career, he has collaborated with companies in the Financial Sector such as HSBC, J.P. Morgan and PWC.
Born in Mexico, he is an Industrial Engineer from the Instituto Tecnológico y de Estudios Superiores de Monterrey, and has an MBA from the University of Mannheim, Germany, with a stay at the CUHK University of Hong Kong. In addition, he is certified by Endeavor's Innovation and Growth program at Stanford University

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