Mitch Barns

BSc in Business Administration, Miami University; Stanford Executive Program, Stanford Graduate School of Business. Began career at Procter & Gamble; 12 years in marketing research and brand management. 1997, joined Nielsen as part of BASES business; has held leadership roles spanning information and insights and the company's segments of Watch and Buy; early 2000s, President, BASES and Analytic Consulting businesses; 2008-11, President, Greater China business; 2011-13, President, US Media business; 2013, President, Global Client Service; Jan. 2014, appointed Chief Executive Officer.