James Rogers, is preoccupied with tipping civilization into an era that will allow us to regard the ‘plastic age’ the same way we regard the ‘stone age’. After receiving his PhD from UCSB in Materials, James founded Apeel with two graduate school friends. Apeel uses materials found in nature to create an invisible ‘peel’ on the outside of fruits and vegetables that allows them to live 2-3x longer. James’ time building Apeel led him to think of technology as a catalyst for system change. He is obsessed with expanding our concept of community beyond the people that we can keep track of on our own mental ledger.