Herman Betten serves as Chief Corporate Affairs & Sustainability Officer at Flora Food Group, where he shapes the company’s global reputation, internal engagement, stakeholder strategy, and sustainability agenda across more than 100 markets. He has played a central role in positioning the business as a modern, purpose-led global food group, strengthening its voice on nutrition, sustainability, and the role of food in society, while supporting its shift from a spreads-focused heritage to a broader, multi-category portfolio aligned with evolving consumer expectations.

He brings senior international experience at the intersection of corporate affairs, public policy, and brand strategy, with a track record of guiding organisations through transformation, high-stakes issues, and complex regulatory environments. His work spans government relations, ESG strategy, crisis and issues management, and global internal and external communications, often linking policy, science, and consumer insights to commercial priorities. He is a regular participant in global dialogues on food systems, health, and sustainability, engaging with policymakers, NGOs, investors, and industry platforms.

His approach is grounded in a simple principle: align purpose, policy, and performance so that reputation becomes a growth enabler. At Flora Food Group, this translates into advancing credible narratives on nutrition and sustainability, building trust with stakeholders, and ensuring the company’s voice helps shape the future of a healthy food system.