Hala Zeine

President, Digital Supply Chain and Manufacturing, SAP

President of Digital Supply Chain and Manufacturing and is responsible for running this global Line of Business (LoB), comprising of development and go-to-market for SAP. This team provides innovative Digital Supply Chain and Manufacturing solutions, including co-innovation, product design and go-to-market for all products within the LoB including manufacturing and logistics, start-up programs and an eco-system of partners. I have extensive expertise of IT industry, technology and the supply chain business, and am passionate about making a real difference in solving customer’s business problems and helping them to implement digital solutions that enhance and support their mission critical business processes. Previously I was the Chief Business Development Officer at SAP, responsible for defining the portfolio investment strategy, commercialization direction and digital transformation for SAP. In this role, she led SAP’ portfolio, pricing and commercialization; market introduction; and SAP Digital. I served as a member of the leadership teams of SAP’s executive board areas for Product & Innovation, Cloud Business, and Global Customer Operations. With SAP since 2001, I held previous senior leadership roles in Development, Solution Management, Marketing, and Consulting. . I have a BASc in Marketing as is currently based in Walldorf Germany.