Frustrated by the environmental impact of waste like cigarette butts, disposable diapers and espresso pods, started looking for technological solutions. Convinced that there had to be ways to use not only recyclable waste but also more hard-to-recycle products, founded Wisewaste in 2011 and renamed it Boomera in 2017. The company has created a methodology called the Circular Pack in order to gain scale and impact by turning waste into a line of products with a cause, bringing together technology, design, science and social inclusion. It has been recognized by the World Economic Forum and Entrepreneur magazine among start-ups making America more sustainable. Has been recognized with numerous honours and awards for work as an entrepreneur in sustainable development: 2019 Social Entrepreneur Award, the largest socio-environmental entrepreneurship contest in Latin America; Social Entrepreneur 2016 by Pequenas Empresas Grandes Negócios magazine; Professional of the Year 2016 by Embanews; Social Entrepreneur 2019 by Folha de São Paulo and the Schwab Foundation for Social Entrepreneurship. Studied Materials Engineering at Mackenzie; MBA in Marketing from the University of the South Pacific; Specialization in Sustainable Business from Fundaçao Getulio Vargas, in São Paulo.