what3words Co-Founder and Chief Executive Officer; devised a way to turn accurate GPS coordinates into user-friendly combinations of 3 words. In 2016, named EY British Accelerating Entrepreneur. In 2017, delivered a TED Talk on the creation of what3words; has since spoken publicly on the business's flagship partnership with Mercedes-Benz and other leading automakers. Has led the company through investment rounds from Intel, Daimler, Deutsche Bahn, Aramex, SAIC Motor Corp, and Sony and built the business to a global team of 100.