Chen Weiru

Professor, China Europe International Business School (CEIBS)

PhD in Strategic Management, Purdue University, US. Former Strategy Faculty, INSEAD. Currently, Associate Professor of Strategy, China Europe International Business School (CEIBS), teaching Competitive Strategy and Innovation to MBA and EMBA participants. Current research: disruptive innovations at the bottom of the pyramid, absorptive adaptation of multinationals in emerging markets, and platform business model innovation.