Adaire Fox-Martin is an Executive Board member at SAP SE, in charge of Global Customer Operations. She leads SAP’s business in EMEA, MEE and Greater China with a resolute focus on customer success. Fox-Martin’s organization is passionate about customers’ ongoing digital transformation to realize greater business value through the use of technology. She maintains an unwavering commitment to the company’s vision of helping the world run better and improving people’s lives.

Prior to her role on the Board, Fox-Martin was president of SAP’s business in APJ, excluding Greater China. Her inspirational, authentic and empathetic leadership style served as the foundation for the company’s success across the region and put SAP on the list of the Top 10 Best Multinational Workplaces in Asia for two years in a row.

Fox-Martin embodies SAP’s leadership principles: ensuring customer success, driving simplicity, and developing amazing talent. She champions employee empowerment at every level and gender parity in the workplace.