QI Group is a global, purpose-driven conglomerate founded on a simple but powerful philosophy — Raise Yourself To Help Mankind (RYTHM). Guided by this belief, we build businesses that empower individuals, enrich communities, and protect the planet.

With a presence spanning Asia, the Middle East, Africa, and beyond, our diverse portfolio includes higher education, eco-friendly hospitality, sustainable retail, heritage Swiss watchmaking, and mission-driven social impact initiatives.

The QI Group is a signatory to the United Nations Global Compact, reinforcing its commitment to ethical business practices, environmental stewardship, and inclusive growth.

QI actively participates in global forums including the World Economic Forum (WEF), Horasis, and other international platforms that influence the future of business and society.

Through the work of the RYTHM Foundation, including the flagship Taarana School for children with special needs, and through sustainable businesses like Prana Resorts, Down to Earth, and Quest International University, the Group continues its mission to make meaningful, measurable impact across the world.