Plurall is an artificial intelligence (AI)-driven fintech app for the 8 million entrepreneurs in Colombia who have been excluded from traditional banking and the FINTECH revolution. Plurall provides access to working capital and mobile banking directly, as well as through embedded finance partnerships in Colombia and across Latin America. With embedded finance partners, local governments and marketplaces, Plurall is helping its partners achieve their goals of impacting the small and medium-sized enterprise (SME) economy, while driving product and service demand in their individual ecosystems.