MyCrop is a collaborative platform that strives to combine cutting-edge technology (big data, artificial intelligence, sensors), innovative business models, and focused human efforts to empower smallholder farmers. MyCrop helps farmers make optimum decisions by providing geo-mapping, crop planning, individual farm plans and farm automation customized for each farmer based on weather, soil, pests and crop data on a near real-time basis. MyCrop also brings both input and output e-commerce to the farmers. MyCrop connects agriculture ecosystem players including agri-input companies, financial institutions, government bodies, development agencies, commodity buyers and farm automation/mechanization service providers.