Magnora is a family holding company with the credo to be a responsible owner of knowledge-based companies that create value for all stakeholders. Majority owner of Kreab Worldwide, an advisory firm in financial, corporate and public affairs communications and issues management; Demoskop, a market research brand in Sweden; Kunskapsskolan Education, which has developed a unique personalized educational concept being used in Sweden, the UK, the US and India; Silver Life, offering innovative and high-quality housing, care and services to senior citizens.