Established in 1984, Haier is a leading major appliance brand. It has transformed from an enterprise that manufactures household appliances to a platform that incubates entrepreneurs for society. In the internet age, Haier aims to become a networked enterprise, overturning its self-contained enclosed system and fitting into the internet as a node that can connect various resources, with a view to building post-e-commerce systems based on user value interactions aimed at co-creation and winning together to add value for all stakeholders.