H&M is among the largest fashion retailers worldwide. The company is committed to providing in a sustainable manner the best offerings and experience to customers so that they can dress according to their personal style. Erling Persson opened the first store in 1947 in Västerås, Sweden. The store was originally called Hennes (“hers” in Swedish) and only offered women's wear. In 1968 the company acquired Maruitz Widforss, a hunting apparel company, which led to the store offering men’s apparel and the change of the name to Hennes & Mauritz. H&M collaborates with high-end designers and runs marketing campaigns with celebrities.