The EVRYTHNG Product Cloud is a platform consumer product providing real-time data-driven solutions for supply chain traceability, provenance, brand integrity, product authentication, direct to consumer engagement and resale/recycling. EVRYTHNG provides an Active Digital Identity on the web for billions of digitized product items in apparel, beauty, personal care, food and beverage, home goods and other industries. It is a World Economic Forum Global Innovator. Its founders originated the W3C Web of Things & GS1 Digital Link global standards. The company won the 2020 Fast Company World Changing Ideas Award. Digimarc acquired EVRYTHNG in January 2022.