BYJU’S is an educational technology (EdTech) company and the creator of a school learning app in India. Launched in 2015, BYJU’S offers learning programmes for students in classes 4-12 (K-12) and aspirants of competitive exams like the Joint Entrance Examination (JEE), Common Admission Test (CAT), Graduate Management Admission Test (GMAT), IAS (India's civil service exam) and Graduate Record Examination (GRE). BYJU’S has 33 million registered students and 2.2 million paid subscriptions. Its three pillars are: personalized learning journeys; technology-enabled learning merging best practices in the use of video, content, quizzes and teaching; and engaging content and teachers for a holistic learning experience.