Brand South Africa's mandate is to develop and implement a proactive marketing and communication strategy for South Africa, with the goals of promoting economic competitiveness and driving trade and investment, among others. It is funded by and reports to the Presidency, supports the communication of national priorities, and complements the work of South Africa’s principal investment promotion agency. Ultimately, it aims to contribute to economic growth, job creation, poverty alleviation and social cohesion by encouraging local and foreign investment, tourism and trade through the promotion of a cohesive South African brand.