
塑造贸易与全球经济相互依存的未来
更新国际规则、国家政策和境内贸易便利化战略,加强贸易与投资
Brand South Africa's mandate is to develop and implement a proactive marketing and communication strategy for South Africa, with the goals of promoting economic competitiveness and driving trade and investment, among others. It is funded by and reports to the Presidency, supports the communication of national priorities, and complements the work of South Africa’s principal investment promotion agency. Ultimately, it aims to contribute to economic growth, job creation, poverty alleviation and social cohesion by encouraging local and foreign investment, tourism and trade through the promotion of a cohesive South African brand.