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Affectiva is on a mission to humanize technology. An MIT Media Lab spin-off, Affectiva created and defined the emotion artificial intelligence (AI) category. Built on deep learning, computer vision, speech science and real-world data, its technology can detect nuanced human emotions, complex cognitive states, activities, interactions and objects people use. In automotive, Affectiva’s in-cabin sensing AI is enabling car manufacturers, fleet managers and ridesharing companies to build next-generation mobility that adapts to complex human states. Its technology is also used by 25% of Fortune Global 500 companies to test consumer engagement with ads, videos and TV programming.