The Ad Council is a non-profit organization with a rich history of marshalling volunteer talent from the creative, advertising and media industries to deliver crucial messages to the American public. Having produced thousands of PSA campaigns addressing social issues, the Ad Council has effected, and continues to effect, positive change by raising awareness, inspiring action and saving lives. Iconic campaigns include Smokey Bear, "Friends Don't Let Friends Drive Drunk", "A Mind is a Terrible Thing to Waste", and most recently "Love Has No Labels".