Samantha Zhu Hong

Chairperson; Market Unit Lead, Greater China, Accenture

Samantha Zhu is Accenture's Chairperson and Market Unit Lead for Greater China. She leads a team of 20,000 professionals that offer Strategy and Consulting, Technology and Operations services and Accenture Song to a wide variety of clients in the region including state-owned entities, private enterprises, and multinationals.

Prior to her current role, Samantha was the Client Group Lead of Communications, Media & Technology for Accenture Greater China. She is responsible for strategic decisions, leading her team to provide professional services to clients in the communications, media and high-tech industries.

Before that, Samantha was the Lead of Operations, Accenture Greater China, leading transformational business process outsourcing and information technology infrastructure services, and providing end-to-end intelligent operations solutions for large foreign enterprises, private enterprises and state-owned enterprises to accelerate their digital transformation.

Samantha joined Accenture in 1997 and became a managing director in 2009. During her 20+ years with Accenture, Samantha has been specialized in designing, building and operating large scale global, regional (APAC) and China transformational outsourcing projects, and delivering management consulting projects including business process re-engineering, ERP system implementation, organization and human performance management and change management for companies in High Tech and manufacturing industries.

Samantha took the Human Capital and Diversity Lead and the Corporate Citizenship Council Lead for Accenture Greater China from 2012 to 2016, passionately driving and leading Human Capital Strategy design, Leadership Development Program design and implementation, Inclusion and Diversity initiatives and Corporate Citizenship program and project implementation in Greater China.

Samantha has been a member of Accenture Greater China Geo Council since 2010. She holds Bachelor of Arts from Shanghai Fudan University. She is currently based in Shanghai.

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