Navigating the post-factual world: 4 essential communication strategies to help global leaders
“A lie gets halfway around the world before the truth has a chance to get its pants on.”
Abhinav Kumar serves as the Chief Marketing Officer for Tata Consultancy Services, leading a global team of 600 professionals in 55 countries. Under his leadership, this team has earned 150+ awards for excellence in Communications & Marketing, and the brand value of the company has risen exponentially from US$ 2.3 billion in 2010 to US$ 17.2 billion in 2023. Abhinav has overseen a massive expansion in the brand sponsorship strategy to create a US$350 million portfolio, including tie-ups with 15 major running events, including the TCS New York City Marathon and the TCS London Marathon. Over a 21-year career at TCS, Abhinav has served in several key leadership positions, including CMO for International Markets, CMO for Europe, CCO for Europe and CMO for Latin America. From 2021-2023, Abhinav has been included in the Influence 100 list, being rated among the world’s most high-impact global CMOs and CCOs.